EXHIBITION ENTRANCE
Opening Installment of HY/SY/SYN Exhibition
Stills captured from the film, HY/SY/SYN: The Graphic Designer is a 21st Century Architect
(voiceover)
There has always been a fundamental relationship between graphic design and architecture. While architecture maintains as the art and science of designing spaces, traditionally graphic design participates in these spaces by way of importation into them and not as a consideration of them. Thus, the current relationship between graphic design and architecture is broken into a series of interfaces, a fragmented set of beats. Our social spaces are experiencing a rapid multiplication of surfaces and mass acceleration of movement. Graphic design has always been in the business of working within the parameters of these surfaces in fact as a principal facilitation of their determined amplification. Now it must become part engineer of their management. In order to address this momentum, graphic design must take on a more aggressive role in the design of space. It should be participating in the planning of future spaces alongside science and architecture. Obviously motion design plays a part in this as new media artists are already creating virtual worlds...however Graphitecture seeks to define how this synthesis can live physically in the real world as part of actual living structures rather than just intangible data.
The paradigm for this synthesis is already inherent in other kinds of evolutionary developments toward the future. The human body, in order to deal with new schizophrenic environments is undergoing transformations, meshing with forms of technology, encouraging it toward a posthuman future. Through the logics of hybridity, symbiosis, and finally an imagined synthesis, the human race is moving from a state of being human, to transhuman, and finally posthuman. Similarly, in order for graphic design to address those same environmental schizophrenias, it too must move beyond the states of hybridity, symbiosis and embrace synthesis with architecture in order move from graphic design, to graphically enhanced architecture, to a kind of postdesign, rather, Graphitecture.
