HYBRID
First Installment of HY/SY/SYN Exhibition
Stills captured from the film, HY/SY/SYN: The Graphic Designer is a 21st Century Architect
(voiceover)
A hybrid is a partnership between two independent participants. The forms work together but remain in their individual states. In its hybrid state, graphic design is a cosmetic applied to the face of architecture, a flat relationship of the 2D sitting on the 3D. Within today’s context, humans are inherently hybrid creatures. We partner with an array of technologies available to us in order to accomplish a particular result. For example fashion, cosmetics, computers, cameras, and most apparent, transportation. Persons and their automobiles are the most significant of these hybrid partnerships; this partnership, however, does not formally reshape either the person or the car they are driving. Likewise, an image that sits on the surface of a 3D structure is a hybrid relationship between graphic design and architecture that does not "rewire" the structural code of either the design or the building.
