A dietary staple throughout Europe and Asia, Yakult is the world’s leading probiotic beverage. However, in the U.S., it was still relatively unknown as bigger brands with bigger budgets overshadowed it in the market. To turn it all around, we created an integrated campaign to educate consumers on the benefits of Yakult’s unique strain of good bacteria while sharing the company’s rich history.
Central to this effort was a uniquely animated spot, which leverages a mix of live action, as well as 2D and 3D graphics, to create a multidimensional world that viewers can feel, taste and smell through the small screen.
Recipient of Best of Show honors at the 2015 San Diego Advertising Awards, while earning Gold at the District level as well as Silver at the national level.